The reason why organic NSA wines are in such high demand right now is because people are becoming more aware of sulfite sensitivities and grapes grown with pesticides and added sulfites. All the more reason why it infuriates me to see products falsely advertised as organic. Not everyone is educated about what "organic" means. Yes, it's important for everyone to educate themselves, but it's also important for people in the food/alcohol business to have an ethical conscience and inform their customers. UGH! I know I'm shitting rainbows right now, so I'll stop before I get ahead of myself. :]
Do your homework before you go shopping. The end.